Analysis of Digipak – Rihanna Loud

This is Rihanna’s ‘Loud’ CD digipak, the image used of her face is a close-up looking down/closing her eyes which connotes she’s shy, vulnerable and like she’s hiding something. The font/lettering is really thin but still stands out as it’s in capital letters and contrasts from the image of Rihanna. It is simple lettering but still captures the eyes. The physical appearance of Rihanna is very sexy; this is shown with the use of red lipstick and her fiery red hair. Her red hair shows that she’s confident and brave as it’s such a vibrant colour. A high angle camera shot is used for her photo which emphasises on her vulneralablilty. You can’t see if she’s wearing any item of clothing as the image only shows her face and a little bit of her shoulder, but there is no sight of a sleeve on her shoulder. Her facial expression is neutral but she’s looking down/closing her eyes and you can see some of her teethes which connotes that she’s serious about her music. The dominant image within the front cover is of her face as it shows who the singer is. The title of the album is ‘LOUD’ which signifies Rihanna as an artist and reflects the attitude of her music; it also grabs your attention. The dominant colour of the album cover is red; this connotes sassy, flirty, energetic, confident and above all ‘Loud’. The CD is produced by Antonio "LA" Reid. This appeals to the audience because he has signed many other singers like Rihanna who will share the same fans such as Mariah Carey, Justin Bieber, Kanye West, Usher and Ne-Yo. He is also a judge on the US X Factor so more people will know him of all ages as X Factor is targeted at families. The record label is Def Jam Recordings which connotes Hip Hop, R’n’B and Urban music what Rihanna sings. The artist fits into the genre of R’n’B because this is signified by the conventions in her videos and the lyrics of her songs. The target audience for this CD cover is females possibly aged 16-23 but it’s Rihanna and everyone listens to her so there’s not really a specific target audience. The cover is appealing to the female audience more because of the prettiness and femininity but it does have an edge with the red lipstick to give it that sexiness. Young females will aspire to be like her and the male target audience will want to be with her.